Target Audience Evaluation

"I think the content of it is great how you lot have added effects such as black and white instead of colour gives it that classy look, but the transitions of when tom is getting beaten up could do with a minor tweak when heather hits him round with a bat make it more believable to make it more believable but other than that, I like how with every blinking eye that video blacks out"

The beginning shots are varied which show the thought that went into shooting and storyboarding, it also makes it look more professional. In some places around 0.36 the audio from the actors are slightly quiet and drowned out by the music but the idea of it is there and the shots are good. The transitions could be smoother but the sharp effect makes it more interesting. The varied shots after 1.08 are good as they add an effect to the film and makes it more appealing to watch. I also think after 1.28, how the shots go black as he is blinking is a very effective way of showing it, makes it different and more powerful and engaging to watch. The only thing i'd say that needs improving is the sound control at 0.36, but apart from that the film is well made and shot.

The dialogue at start too quite

Target Evaluation –
After getting back to our audience we found that the majority of people enjoyed watching the opening, however there where parts that can be improved, also people thought that we could redo the dialogue due to it being too quite. People began to think that the black and white effects was done to make the opening seem “classy” however this was not our goal, we wanted to produce a Film Noir that went back to the originals, therefore we used black and white. There for perhaps we needed to re think our target audience due to the current target audience not understanding the concept of the film, however this could become more apparent for the rest of the film.

Everyone said that the first 30 seconds or so, was great and looked very professional, but began to slip towards the end. Therefore this was mainly down to the editing at the end, as it seemed inconsistent with the rest of the opening. Because of this we need to go back and look at our editing making sure that the shots where more fluent, as people felt it is not as good as it could be. One shot in specific that we need to edit is the shot where tom gets hit, the reason for this is the audience felt that it was not believe able and was obvious that he wasn’t hit, furthermore if he was hit, he would be injured significantly and unable to be pleading afterwards. This was very useful information as it allowed us to rethink certain shots and get an idea on what the audience want to see, therefore I think that we need to go back and change some of editing pace, so that the scene becomes more believe able for the audience. Additionally people felt that the dialogue was not to standard with gambling dialogue not being loud enough due to the music, we needed to change this as the dialogue denotes toms weakness being vital to our Film Noir genre.

After looking back out our target audience research, I found that it was not accurate this caused us to consequently produce a film for the incorrect target audience. We had not done enough research on what I target audience wanted from our opening, as not many people knew about the Film Noir genre. Because our target audience research was not as thorough as we thought miss leading us through our planning and actual making of the opening to our final stage where we found that we could have done more research. To sum up, our research on target audience was not good enough, it meant that our final product did not have the correct audience, this meant that we needed to improve our target audience research so that we knew exactly what people wanted from a thriller, also a gap that could be filled in the thriller market, hot a film that works but no audience enjoys watching it.